goodness shopping, smoothly
A smoothie blend produced right here in Aotearoa. The perfect brand partnership. A custom designed, developed and integrated eCommerce solution for an extensive product range needing our ongoing support with marketing implementation and reporting. We're extremely proud of our ongoing relationship with Miraka.
Dairy giant Miraka based in Taupo, approached us initially in 2017 with the story of Whaiora, a new-to-market premium smoothie blend. The Whaiora brand team wanted to tell the story through a website that highlighted each individual ingredient and the goodness that was crafted into each "can". The key vision - a socially integrated campaign that would drive both interaction and loyalty. Alongside the website was the need for a marketing strategy and conscious implementation including automation, email marketing, PPC advertising, social media support, dashboard creation and remarketing.
For Whaiora building a loyal and engaged following has been the focus. Their particularly niche and savvy audience of lifestylers connect with brands for the long term. Through global marketing across multiple channels, we've built dedicated followers and regular shoppers of this now internationally successful brand. Email marketing in the form of content-rich updates and automated communications to capture abandoned carts or reward loyal shoppers has seen great success in encouraging repeat purchasers.
chat to us about Whaiora
Rebekah McNutt |