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Trade Tools Responsive Launch

Jake McKay

Leaders in B2B eCommerce - their new fully responsive site delivers bucket loads of tooling goodness on every device. 

One of our longest standing clients Trade Tools recently undertook a massive web redesign project with us and we are just chuffed at the results. A solid and traditional B2B entity these guys needed us to work our Front-end Design and Development magic while keeping their very technical backend intact- mission accepted and accomplished.

The Brief?

The Trade Tools website required a redesign to keep up with market needs, improve the user experience across all devices (desktop, tablet & phone) and (fingers crossed) deliver immediate results of an uplift in sales.

The site is built on an Oracle database architecture, where data exchange coding is written on a bespoke protocol, which limited any further functional development within the current framework.  This posed a few restrictions on scoping and specifying UI features because anything that required dynamic database interaction needed to fit within the existing capability! 

These challenges only added to the fun for our design and dev team and with all those things carefully considered throughout the process we're very proud of the outcome - take a look at Trade Tools fresh new responsive site and just try to resist the temptation of a new tool or two!