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eCom update - what’s hot? / eCom future trends

Alex Murray

Shopify Unite 2018 gave us an insight to upcoming releases within the Shopify platform! We were exposed to the new features and functionality Shopify was going to release over the coming year. Here is a list of all the new and exciting features that could help you and your business!

Marketing Simplification

Shopify is creating an integrated marketing section directly within the Shopify Plus admin so later this year you can easily create digital marketing campaigns that put your brand and products in front of the right buyers and easily measure and compare campaign effectiveness.

With this centralized section housed within Shopify, you’ll be able to create digital marketing campaigns faster and more efficiently than ever before, using all the marketing apps you’ve come to rely on. That means email campaigns, social media posts, referral campaigns, discount banners, paid ad campaigns and more, all in one place.

Locations

With Shopify’s Locations, you’ll now be able to see and manage all of your inventory locations from one place. Not only does a centralized management of inventory and locations allow you to operate more efficiently and reduce your overhead, it also positions you to start selling faster.

With just a few clicks, you can add new locations, update inventory at multiple locations, and strategically plan your location’s inventory assortment to optimize fulfilment.

Multi-Currency for Shopify Payments

With Shopify Payment’s multi-currency you will be able to grow globally by acting locally. Importantly, the new multi-currency will allow merchants to start with a global mindset by easily selling in local currencies and settling in their preferred currency.

BOGO & Quantity Discounts

Shopify now natively offers Buy X get Y discount code creations that allow you to grow sales and boost profitability by experimenting with powerful discount combinations, such as Buy X get Y free or Buy X get % off Y

Dynamic Checkout

Instead of requiring customers to click “add to cart” to begin the traditional multi-step checkout process, dynamic checkout buttons now allow your customers to skip the process and check out directly while shopping.

While customers will still have the option to checkout traditionally and add additional items to their carts, Dynamic Checkout gives shoppers an opportunity to leapfrog the cart and checkout without leaving the product page they’re browsing.