CEG are a boutique chartered accountancy practice based here in Dunedin. Previously operating as Cameron and Edwards, the practice welcomed a new partner this year Justin Geddes. With this change came the need for a new name, that's where we came in.
Our process began with naming to identify the best solution alongside the CEG team. Once this was decided we created an updated identity using the previous brand as a starting point. The new brand incorporated the companies recognised plus graphic but introduced a new typeface to suit the shorter name.
An updated website needed to show the personal through a simplistic and clean design. To add a level of approachability colours are kept bright and imagery has a people focus.
Check out the new CEG website.